5 Reasons why Emerging Brands need Influencer Marketing

Advent of technologically revolutionized era has brought an evolution to traditional marketing ways thus bringing more of automated touch and digitalizing the ways to market. Having said that, Influencer Marketing Strategy is one of the most powerful ways to market a brands’ offering especially, when it comes to SMEs or other emerging brands. Cataclysmic popularity enjoyed by Influencer marketing meets no ends owing to the fact that Influencers tend to have a defined targeted audience. This is what exactly is a need of an emerging brand; relevant content creation, authenticity at the Influencer’s end and most importantly delivery of excellent ROI on little investment. According to a report of 2019, an average expenditure of $1 in Influencer Marketing generates a return of $5.28.

If you’re thinking whether to adopt Influencer marketing strategy for your brand, here are top 5 reasons why you should go for it!

  • Authenticity:

Authenticity and reality of content is something which cuts through and intrigues the interest of consumers. Usually, social feeds get bombarded by random blabber of advertisement which rarely imparts an impression to stop a user’s thumb!

However, when an influencer put forth their opinion regarding a product; it carries a sense of authenticity along with it which directly gets delivered to their audience since it resonates with their taste as well. An influencer’s way of saying, writing about the product, testing it out and recommending it, is entirely different and new which makes the audience to trust them.

  • Budget Constraints:

Small brands always dream for bigger aspirations however, the budget doesn’t stretch that far which makes them to cleverly use something unconventional, like adopting Influencer Marketing Strategies, to make themselves stand out of the crowd and pique the interest of their target audience quite efficiently within the budget constraints. Since, smaller brands are low on budget but want high campaign performance along with enhanced ROI thus this clearly suggests them to opt for Influencer Marketing to strike their message through the targeted audience staying within the limits of allocated marketing budget.

  • Enhanced Sales Figures:

The ultimate goal of any brand is to push the pace of order placements thus, to generate more sales. That is where Influencer Marketing plays a pivotal role to deliver what is wanted by an emerging brand. Digital presence of a brand and several influencers singing the praise of excellence of that particular brand drives a heap of traffic towards them, a part of which gets converted into genuine buyers. Now a days, nothing obstructs a potential buyer to stop themselves if the content is imaginative and beautiful enough to swipe up to the inserted links on social media which makes it even more convenient and accessible for the customers to make a purchase. That’s the beauty of Influencer Marketing!

  • Targeted and Relevant Marketing:

Influencer marketing is the ideal case scenario when it comes to targeting the right audience efficiently. This distinctive manner of advertising has redefined what relevancy is! Now you can conveniently handpick the kind of audience you want to get your products seen by! Demographics of an Influencer’s fan base counts a lot, even at times more important than the number of followers an Influencer has! Smaller the fan base, more will be the influencer engaged with them hence higher will be the engagement rate. However, on the other end, if an influencer is of macro level having higher number of followers will be more prone towards replying to a fewer fans owing to the fact that one can’t handle thousands of replies or comments in a day! So if you want your message to be directed to your target audience without wasting a penny or confronting wrong audience, involve micro and nano influencers to achieve what you want!

  • Higher Engagement Rate:

To plug the leak of resources, Influencer Marketing is ideal to advertise generating maximum ROI with little investment. However, “Engagement” is one of the grave concerns which jumps irritatingly in a brand’s court! Challenge is to cater this concern efficiently and this can only be made possible through collaboration with micro influencers. We mentioned before that micro influencers have higher engagement rate which is hard to beat because they can directly connect with their followers and can actually talk to them however, influencers with huge following can’t do the same. Micro influencers can post about the product, stay in touch with the audience and comment to their risen queries, advise or suggest what they feel about product thus further delivering a strong sense of authenticity.

Importance of Influencer Marketing:

Nothing beats the brand awareness or exposure which Influencer Marketing delivers through its well-targeted and specifically designed marketing campaigns to hit the relevant audience with the right demographics while also staying limited to the boundaries of budget! Looking for an unorthodox way to market and smash your targets? Then, Influencer Marketing is the ideal secret weapon you need to opt for! Reach out to us to learn more.

Influencers without the Filters

Let’s start off by acknowledging the fact that being an Influencer is no walk in the park. It might seem like it’s all about hashtags, dream destinations, fancy brushes and foods galore but a lot of hard work is put into becoming a good Influencer and it demands a lot of attention! 

The idea of Influencer Marketing might seem simple however, the implementation of it is well… a bit more complicated to say the least! In the world of Brands and Influencers, Influencers are faced with a plethora of problems that leaves them in a conundrum.

  1. They work 24/7

To us mango people the life of an Influencer is so glamorous and superficial! It seems like it’s all about the selfies and likes, seems to come so easy to these people. Behind all these filters and emojis there’s a whole world where there’s a lot of hard work! Unlike most jobs which last mostly 9 hours and hours are mostly fixed. Influencers have no hours. They are constantly working. Their whole life is surrounded by work. Every story and post is carefully crafted and takes time and effort and if you thought this was possible while sitting at home, you’re wrong! They need content and how do they get it? Well, by socializing, this can be multiple things, from parties, meet and greets to lectures and gatherings that last all night. What’s surprising is that they don’t just attend one of these, there are times when it goes up to 5 in a single day! The concept here is the more the content the better! This allows you to have more content at your disposal and hence deliver more to your followers and the more you deliver the more your following increases and so on and so forth goes this cycle!

So there’s no such thing as ‘off duty’ for them!

  1. The stress and competition is real

This emerging trend has given way to a lot of competition and as a consequence a lot of stress. The amount of Influencers out there is unimaginable so let’s not even get started on the amount of competition there is! There’s a constant battle for more follower, likes and the most engagements which means that people need to constantly be coming up with different and new ways to make content to keep their audience engaged and entertained.

Alexandra Mondalek’s, a fashion reporter, Instagram account was gaining attention, and it was all she could think about. She said, “I’d be lying if I said I could look at an explore page on Instagram and not compare myself to what I see on those pages,” she says. “Someone is purchasing something you can’t purchase or making connections you haven’t yet made. It’s the rat-race lifestyle boiled down into the palm of your hand, and sometimes it feels inescapable.”

 They can’t help but compare themselves to others and the work they’re doing or a goal that someone else is achieving. Self-doubt, stress and a little competition is just a few ingredients that make up an average day in an Influencers life.

  1. Not getting discovered by the relevant brands 

BRANDS! BRANDS! BRANDS!

It’s all about THAT brand. The eventual dream here is to collaborate with THAT dream brand, the one you’ve day-dreamed of working with when you first decided to embark on this amazing Influencer journey!

But that dream comes to a halt when the biggest obstacle that’s stopping you from achieving it is the simple fact that you aren’t getting discovered by the brands you want to be discovered by.

Micro and Macro Influencers find it especially challenging to find work with brands and hence, as an alternative, settle for less. Due to the simple fact that they are new to the Influencer Marketing Industry, they settle for brands which aren’t even relevant to their field. This in turn damages the Influencer’s reputation, as it seems that their content is not coherent with their forte. At times it starts looking like advertising more than storytelling, which again causes the Influencers reputation to plummet to its death!

  1. Delay in pay

One situation that makes most people tear their hair out is when there is a delay in the payment process, for whatever reason! Influencers are no different, like us they are also looking forward to spending their hard earned money on a new dress or one of those shoes from Adidas!

It takes a lot of time and effort to create authentic and original content. There is a lot of effort that goes into it! 

But! Wait for it. This isn’t the worst part, the worst part is when Influencers don’t get paid at all. Yes, happens more often than you realize, all those rant videos aren’t just for show. Some (if not most) rants address real issues which are dismissed by labeling Influencers as being too ‘dramatic’ or their attitude is simply tagged as them just ‘overreacting’!

  1. No work portfolio 

This trend of ‘Becoming an Influencer’ is relatively new and so there are a lot of things that Influencers are trying to figure out for themselves and haven’t really gotten there. The problems they face before working with a brand is trying to figure out a way to display of their previous work or achievements. 

Working with a brand is more official than the casual nature of their everyday life/work, which means that screenshots of previous campaigns just doesn’t cut it!

Mega Influencers don’t face this problem as much as micro and macro Influencers do because brands reach out to them and so have done their homework on an Influencer before hiring them. However, this doesn’t mean that they don’t come across this problem at all! There needs to be a system where Influencers can build their resume in a professional and decent way.

  1. Fake Influencers

Building a fan base doesn’t happen overnight. It takes time and effort to create great content that lures people. Moreover, there is a time gap between the content created which reaches users and then the whole feedback process. 

That said, a sudden spurt in followers, and that in hundreds and thousands overnight is not possible. When Influencers with followers like these emergence, they cause problems for those with an organic audience because it causes Influencers in general to get a bad name! There needs to be a way to segregate the fake and the real to make everyone’s life easier! 

These are a few of the woes of the Influencer community! Chat with us if you want to know more.

Problems faced by Brands in Influencer Marketing

Let’s start off with the fact that Influencer Marketing is currently the hottest go-to strategy in the world of marketing. It is generally witnessed that brands these days are investing heavily to generate a distinctive word of mouth for their offerings through the people who have a powerful say in their social circle and are trusted by many! Influencer marketing makes the right sense owing to the fact of Ad-blocking and banner fatigue which has made digital marketing to lose its appeal. This, paved the way towards the rise of an alternative strategy which is immune to ad-blocking with its native approach i.e. Influencer Marketing. However, this buzz-worthy trend of Influencer Marketing is still exposing brands to many challenges to face while they get enticed by this opportunity of getting their content “Amplifyd” and grasp new business.

Fake Followers, Fake Influencers & Fake Numbers:

With the penetration and expansion of Influencer Marketing today, bundle of bots and fake influencers with fake followers can be found out on social platforms who pay to gain fake followers to make themselves a social media giant, but all in vain. This is one of the major reasons that influencer industry loses the integrity while getting its repute tarnished and it gets above the heads of brands to trust even the real influencers that easily. This being as the most challenging issue may cause a damage of billions to advertisers in 2020, according to a research.

Picking the best-suited Influencers:

Usually, picking up the right Influencers can get way too tricky for brands. Brands tend to find the influencers based on the number of followers or frequently used search words since they believe this way they can target the right audience. However, adoption of such strategies doesn’t work out to make your content cut through the right kind of audience.

The right way is to hit up the best suited micro, macro and nano-influencers who have the appropriate content strategy to put forth. That’s where Amplifyd jumps in as a one-stop solution with its goal-oriented approach for the brands to fulfill their Influencer Marketing needs by providing them with the most relevant and impactful influencers.

Unresponsive Influencers:

One of the emerging issues face by brands is unresponsiveness at the influencers’ end. Sometimes influencers receive free products from brands to test them out and throw a review however, these influencers run away without reviewing the product and causing financial loss to the brand. To curb this issue, platform of Amplifyd could be the best solution as it projects a relevant Influencer’s portfolio to the brand showing all the campaigns done and dusted by that influencer; thus bringing the brand on one page with the best responsive influencer.

Transparency:

In the world of Influencer marketing, transparency is something which is not always the priority or sometimes is deliberately de-prioritized and this happens on both of the ends. Brands, when they hire Influencers to create a buzz for them, have the right to all of the data an influencer can provide including reach, impressions, clicks, influencer’s authenticity and demographics of their audience. On the other side, brands should also be clear about the budget they have, objectives, deliverables and measurement of success. With higher level of transparency, things would get easier to be navigated and this can be done through the platform of Amplifyd.

Tracking the ROI:

Successful influencer marketing campaigns generate more brand awareness with increased number of sales generated, brand visibility and search volume. However, these are some metrics which are hard to define or measure and that is one of the challenges which is faced by brands in the world of millennial marketing.  The best solution to curb this challenge is to create custom UTM Links for each one of your influencers and Amplifyd’s platform does that for your brand! With UTM Links you can assess the traffic driven towards your page through Google Analytics.

Lack of influencers in unconventional sectors:

There is a constant growth of Influencers in the sectors of lifestyle, fashion, beauty, travelling or health. However, when we look into other unconventional domains like logistics, chemical engineering, business, banking or finance, venture capitalism and even several entertainment sectors; we cannot gather any influencers in these niches, at least not exactly like we find in sectors of fashion and it’s hard for an emerging brand to do that search on its own. However, the digital marketplace of Amplifyd is a hub of all sorts of Influencers belonging to varied sectors covering all the domains for your business to get boosted!

In a fast-growing industrial landscape, implementing effective influencer marketing strategies will help a great deal in withstanding competition and achieving high revenue in the long run. All you need for successful influencer campaigns for your brand is to join right platform.

Click here to know how you may do that!

Influencer Marketing Revolution is just around the corner!

What is Influencer Marketing?

Marketing tactics have always been through a phase of revolution and constantly are moving forward. The avant-garde of the new time in the field of marketing is called “Influencer Marketing” the idea of which buds from celebrity endorsement. The name itself clearly signifies the idea of it being a content-driven marketing campaign in modern days. Businesses use content creators to collaborate with them for the purpose of online marketing and putting forth their product in front of an entirely new audience. Another linked purpose of it is to generate serious engagement and conversation around that specific brand through the people who have most influence or a powerful ‘say’.

Why is Influencer Marketing important?

Old-school adverts are just unable to cut through the targeted audience anymore. The importance of Influencer Marketing comes down with the advancement of social-driven society today where people put their trust in their social circle more than they do in celebrities out there. Owing to this, advertisers have started to target influential people with marketing strategies so they gear influence over the potential customers to pull them to make a “purchase”. Thus, Influencer marketing is a fringe tactic which doesn’t seem to slow down anytime soon but only its growth is clear!

It’s not as easy as it sounds!

Having an Influencer Marketing Strategy at the top of your list is easy but implementing it can be a daunting experience. It’s absolutely NOT about picking up the influencers with much popularity neither it’s the case of “one size fits all”! Every campaign relies upon the backbone known as “Influencer Marketing Objectives” which drive the direction of a campaign and helps in measuring the resulting ROI. Even after much advancement to make Influencer Marketing flourish, we have seen advertisers raved about lack of enough tools or platforms which would help them to achieve their “Influencer Marketing Objectives”. Influencers charge heavy amounts of dollars but are they really hitting the set objectives of the brands? No one is really taking that pain on their nerves.

The Revolution is finally here!

Year 2020 seems to be lucky enough as the prayers of all these advertisers are about to be answered! The news says that one of the top-notch Influencer Marketing Platform, Amplifyd, is about to be launched in the market soon which will banish the worries away by being a one-stop solution for all Influencer Marketing needs. Amplifyd promises not to only deliver a quality Campaign Management using Artifical Intelligence but also provides businesses with a mix of most relevant Influencers from a mix of platforms who will help brands in strategically achieving their Influencer Marketing Goals. This surely sounds great to ears since it would help Influencer Community to flourish as well by bridging the gap between brands and talented influencers smartly yet securely.

AMAZING!

Influencer Marketing has its prestige in the modern days but the challenges which comes along still lingers there to be faced by Brands as well as Influencers. To cater this, platforms are available but would Amplifyd really revolutionize the Influencer Marketing Industry in Pakistan?

Chat with us to have a deeper insight about this.